H&M Conscious Exclusive 2018

Digital Art director

In H&M Conscious Exclusive 2018 the campaign images was inspired of the home of Karin and Carl Larsson, with a warm and artistic aura.

In the digital campaign the message and the spirit of the collection was communicated with typed words.We focused on the materials and added a transparency layer where the customer could read more about materials, factories and sustainability.

I designed the campaign in free html for mobile, tablet & desktop.


We started with a short intro that faded in to the menu, where you could swipe between the sections.


When you entered a section, the campaign went from swipe to scroll.

In the story section we mixed campaign images with typed inpirational texts.


Besides from getting info about the materials when clicking on a product, the customer could read more about sustainability in these sections:



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