H&M Conscious Exclusive 2018
Digital Art director
In H&M Conscious Exclusive 2018 the campaign images was inspired of the home of Karin and Carl Larsson, with a warm and artistic aura.
In the digital campaign the message and the spirit of the collection was communicated with typed words.We focused on the materials and added a transparency layer where the customer could read more about materials, factories and sustainability.
I designed the campaign in free html for mobile, tablet & desktop.
We started with a short intro that faded in to the menu, where you could swipe between the sections.
When you entered a section, the campaign went from swipe to scroll.
In the story section we mixed campaign images with typed inpirational texts.