A curated global Gift Guide concept uniting all customer groups under one umbrella. Me and the copywriter developed the concept “The Perfect Gift” and created a 360° campaign with film, stills and and a new framework for hm.com with cross functionally that created a more seamless customer experience. The Gift Guide alone drove 258 million in sales.

Team

Creative Lead: Johan Wilde
Art Director: Hanna Rönn
Copywriter: Malin Runefelt

Director: Lola Raban
DOP: Zoe Que
Stylist: Liselotte Bramstång
Hair: Erika Svedjevik
MUA: Ignacio Alsonso
Set Design: Andreas Frienholt
Production: Blissed

Still life photo: Henrik Kamstrup Nielsen