I got the mission to art direct images and animations to promote 2018s Winter Sale. We still wanted to be red as the Sale always had been, but also show products and add depth – so we built the “Red Sale room”.
Photo & Animation
My sketch of how I wanted the warderobe to look like in the room.
The images was used on hm.com, newsletter and in social media.
We made two playful animations in classic stop motion. Used in social media.