H&M Sale 

Art director

I got the mission to art direct images and animations to promote 2018s Winter Sale. We still wanted to be red as the Sale always had been, but also show products and add depth – so we built the “Red Sale room”.

Photo & Animation
Magnus Torsne

Set design
Linnea Appelqvist

My sketch of how I wanted the warderobe to look like in the room.

Images

The images was used on hm.com, newsletter and in social media.

All departments
All departments
Women
Men
Kids

Animations

We made two playful animations in classic stop motion. Used in social media.

back

Contact

[email protected]
www.hannaronn.com