H&M teamed up with Rop van Mierlo, an illustrator and artist living in Amsterdam, best known for his signature “wet-on-wet” painting technique and wild animal prints. I created the concept for the marketing campaign, art directed campaign images and excecuted the content for hm.com, newsletter and social media. I also created the PR layer including concept for events and made the designs for gifting boxes, invites and give away tote bags.

Photo: Dan Sjölund
Stylist: Sofia Ronthén
Production: Miine

PR assets

Giveaway tote bag

Giftbox