Sophie la Giraf X H&M

Art director

I got the assignment to create the campaign for H&Ms collabortation with the iconic brand Sophie la giraf. We wanted to build trust and connection and the creative direction for the campaign images was softness, close-ups, warm earthy colours and a mix of black & white images.

I art directed the campaign images, executed the content for hm.com, newsletters, push and social media. I also set the concept for events and made PR assets such as evites, gift notes and packaging.

Photo: Dan Sjölund
Stylist: Sofia Ronthén
Production: Miine