H&M Kids Halloween 2020

Art director

In 2020 the world was dealing with the covid pandemic, and with that in mind our idea was to share relatable moments from a real family’s home, creating fun and affordable Halloween moments dressed in the clothes from the collection. We worked with photographer Franck Malthiery and shot the campaign images in his home in Paris, together with his son and neighbour. 
We inspired the customers to be creative together with their children to make the most out of Halloween together.

Photo Campaign images
Franck Malthiery

Photo Creative still lifes/social

Sofia Ronthén 


Creative still lifes used at hm.com, in newsletter and in social media

DIY tutorials

We created 3 DIY tutorials for Instagram stories to encourage the customers to create their own Halloween crafts.



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